Business Development Manager

Sales Maidenhead Full-time United Kingdom

Job Description

The New Business Development Manager is a key strategic position within the indirect sales team in the AFH business unit. Developing new business relationship with independent sites and regional groups across a variety of sectors, the New Business Development Manager will drive new distribution points of equipment in order to drive volume across Liquid Roast, Beans, Roast & Ground and Soluble Coffee solutions. Working across a geographical region the New Business Development Manager will develop a strategy to compile and manage a pipeline and prospect funnel of new business opportunities.


Key responsibilities of the role:  

  • Prospect and secure independent accounts and regional groups to ensure penetration and coverage of the out of home market, this can be within the Hospitality and Leisure, Education, Health and Care
  • Obtain new customer appointments and leads generation building a prospect and suspect database with regional FSD partners, based on target market and industry insights.
  • Account Manage; Full-Service Distributor Partners and distributor sales personnel within the region to develop a network of successful sales relationships with partners working to build a one team spirit and to share skills and experiences.
  • Deliver qualified and quantified new business development strategy to Segment Manager.
  • Conduct our business in a fair, respectful and ethical manner.
  • Keeps up to date with industry trends maintaining coffee knowledge and barista skills, ensures equipment and product knowledge is cascaded down through FSD structure.
  • Work closely with internal stakeholders to ensure an aligned sales process for all customers.


Proven experience of working in a new business environment with evidence of successful cold calling and prospecting.

Proven experience of developing business through networking target markets and customers.

A strong hunter mentality with strong business acumen and a highly developed negotiation technique.

Proven experience of new account management and roll-out planning.

A strong influencing style with the ability to build trust and credibility quickly.

Must be able to work autonomously and have a self-starter mentality.

Must be able to drive with a full and clean driving license.

Additional Information


We believe amazing things can happen over a cup of coffee.

Everyone’s coffee experience is unique, and we’ve been innovating since 1753. Our coffee has been loved for generations and a career with us will mean you’ll be playing your part in shaping the future of coffee.

When we grow, you grow. If you have a thirst to be part of our journey, you’ll be exposed to the full spectrum of your field of work. We value potential. We create opportunity to help you grow as a professional, surrounded by amazing people.

JDE Peet’s is the world's leading pure-play coffee and tea company, serving approximately 4,100 cups of coffee or tea per second. JDE Peet's unleashes the possibilities of coffee and tea in more than 100 markets with a portfolio of over 50 brands including L’OR, Kenco, Douw Egberts. In 2023, JDE Peet’s generated total sales of EUR 8.2 billion and employed a global workforce of more than 21,000 employees.

The UK represents a top 5 global market for JDE and continues to be a growth engine for the category, driving premiumisation by leading the single-serve portion with the Tassimo brand and growing the instant coffee segment through Kenco, L’OR and the Douwe Egberts brands.

The AFH (Away From Home) business unit is aligned with ‘out of home’ consumption of our brands including customer such as hotels, conference centres pubs and bars, hospitals, schools and colleges