Brand Manager

Marketing Maidenhead Full-time United Kingdom

Job Description

The Brand Manager position is a key role on our highest profile Instants brands as part of our UK-wide Marketing team.

You will be responsible for delivering key exciting innovation & renovations across our brands, mastering what it takes to bring a product from consumer insight right onto the shelves of the UK’s largest retailers. You will be actively involved in brand tracking and analysis, shaping insights and actions for growth and you’ll work closely with cross-functional teams both locally & globally, exposed to the full marketing mix.

Previous experience in marketing essential, with FMCG experience preferred.

Key responsibilities of the role:  

  • Lead the commercialisation of innovation/renovation projects, through our stage gate process, managing both local and global stakeholders
  • Lead the development of projects to include artwork/graphics, new technologies/blends/packaging & channel specific NPD
  • Develop and deliver against the agreed business case on key projects for growth
  • Be a ‘brand guardian’ & champion for our Instant brands, working closely with Senior Brand Managers & cross-functional teams to execute NPD with excellence, building winning partnerships cross-functionally
  • Support Senior Brand Managers & Marketing Manager on range/portfolio management and deployment of NPD through powerful brand plans.
  • Conduct brand performance tracking on key Instant brands, shaping insights & actions for growth, working alongside our retail teams
  • You’ll be a positive force for good, bringing energy, passion and an opportunity-mindset to all you do.


Experience & Education:

Must have:

  • Previous Marketing experience, preferably FMCG
  • Brand building/ NPD Experience with ability for strong project management
  • Strong commercial acumen with good- analytical ability (Nielsen/IRI/Kantar), ability to turn data into insights and actions
  • Superb relationship building & cross-functional working
  • An entrepreneurial, self-starter mindset. High energy, passionate & “can do” attitude


Nice to have:

  • Sales/Category Management/Project Management experience.



  • Educated to degree level – Marketing/Business/Management highly desirable.


Additional Information

We've just moved into our new office in Maidenhead (we operate on a hybrid basis, with 2 days a week in the office). We're walking distance from the Elizabeth Line as well as free parking. Our first L'Or cafe is now open on site as well, priomising lots of excellent coffee


For more than 265 years, JACOBS DOUWE EGBERTS (JDE) is inspired by its belief that it’s amazing what can happen over a cup of coffee or tea. We are fuelled by our purpose of creating coffee to make amazing moments happen, to become the most chosen coffee in the UK.  Today, our coffee & tea portfolio is available in more than 100 developed and emerging markets, through a portfolio of over 50 brands that collectively cover the entire category landscape led by leading household names such as L’OR, Jacobs, Senseo, Tassimo, Douwe Egberts, Old Town, Super, Pickwick and Moccona. 

JDE is part of JDE Peet’s, the world’s largest pure-play coffee and tea company, headquartered in The Netherlands.

What’s it like to work at JDE?

We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JDE: A coffee & tea for every cup.

It’s amazing what can happen over a cup of coffee! Providing both a functional and emotional benefit, coffee plays an important role in the lives of consumers with more cups of coffee consumed each year than tea, this a truly fascinating category to work in.

What better place to build your career, than the world's leading pure-play coffee and tea company, serving approximately 4,200 cups of coffee or tea per second.

In the UK our mission is simple- become the most chosen coffee company, providing a coffee for every cup. As a very strong Number 2 player within the Instants category, our Kenco, L’OR and Douwe Egberts brands are going from strength to strength. We have exciting plans to accelerate growth further and with a recent internal promotion, we now have a unique vacancy in our team.

We are looking for the next Brand Manager to join us on our growth mission; passionate, analytical, creative and entrepreneurial. If you are looking to build your career in an exciting, dynamic environment, come & join us. Reporting directly to the Instants Category Lead, we will support your development at fast pace.